There has been lots of hot talk on guest blogging of late. After all, who doesn’t love to welcome guests?
But not all guests are as welcome as others – there is a big difference between “good” guests and “bad” guests. Everybody loves guest who are respect our homes and our sensitivities. We try to avoid guests who who show no more respect for our property than Pooh Bear did with Rabbit’s honey (just before getting stuck in the rabbit hole’s entrance).
Are you interested in guest blogging? You can do it, even if you are not a professional blog writer. The following are the rules you’ll need to follow in order to be the welcome guest that blog owners seek.
Do your research first. Get to know the blog.
- Does the host blogger use high-brow language or down-to-earth slang?
- Are posts one-sided or are they more objective?
- What tone does the blogger use? (casual, humoristic, academic, irreverent, serious)
- What topics does the blog cover?
- Are all the posts long? Short? Medium? All different lengths?
- Is the writing top-quality and truly original…or are they just a new wording of well-worn ideas?
- Are posts mostly of a practical nature or more philosophical.
You want to write a guest post that will fit in well, so study carefully what the blogger does and try to emulate his or her style.
Next, make sure what you write is truly interesting. Even if you are writing for a very serious or very formal blog, you can still find colourful ways to write. you can always use stories and analogies. Stories make your guest post stand out. It’s a secret that writers know. Politicians use stories. Commedians use stories. Jesus used stories. Guest bloggers can use stories, too.
Third, bring value to the host blog. This might take some effort determining what the blogger might want. Why you? What makes your posy of interest to the host blogger? The truth is, some bloggers just won’t be interested. Not every blogger welcomes guest bloggers. But many do.
Many bloggers want volume – more content.
Are you an expert specialist? You might be able to boost the blog’s credibility?
Do you have the gift of promotion? Many bloggers would welcome your guest post if they known it will be well-promoted.
Have you noticed if the writer handles English well? If not, you can offer well-written posts.
This might seem a bit repetitious, but study the blog. Not only will that give you clues about how to write the post, but also about what you might need to offer the host blogger to convince him your post brings value to his blog.
Fourth tip or rule is this. Approach only those blog owners who welcome guests. A good tool for finding guety-blogging-friendly bloggers is MyBlogGuest.com .
Let’s end with the obvious, since you are probably wondering why I did not mention it earlier. Write well. If you write trash, your post will be accepted on a trashy blog. You get what you pay for. Not every “opportunity” is an opportunity.
Follow these rules, and you’ll probably do very well in your guest blogging promotion, whether as an SEO campaign, as a traffic builder or as a means of reaching out and building more credibility in your field. Guest blogging can be fun, and it can be rewarding when you do it right.
